FANDOM NETWORK PORTFOLIO MANAGER
Company: Sony Pictures Entertainment
Location: Culver City
Posted on: October 24, 2024
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Job Description:
At Sony Pictures Entertainment, our mission is to meet audiences
where they are and drive awareness, engagement and fandom across
our rich and diverse movie and TV content portfolio.We are looking
for a Portfolio Manager to join our creative and strategic team,
helping us nurture and expand our network of channels and pages on
platforms like YouTube, Meta, and TikTok. Imagine introducing
fresh, innovative ways to connect with new audiences worldwide
through Sony Pictures' digital playground.In this exciting role,
you won't just be building channels and pages - you'll be bringing
ideas to life, launching them into the digital universe, and
ensuring they shine every day. You will interface with multiple
stakeholders across the studio, oversee outside vendors, and liaise
with representatives from online platforms. You will be
collaborating closely with our strategy, marketing, and analytics
teams, to discover new opportunities, make our existing channels
even better, and activate around those epic moments that draw fans
into our network. You will track the latest platform and market
trends and steer our content curation to maximize reach and meet
our audiences where they are with the content they want to watch.As
a member of our dynamic and fast-paced team, you'll be right in the
thick of things as our network continues to grow and shine. We're
all about evolving, learning, and, of course, indulging our
boundless passion for film, television, and the exciting future of
digital video.We're on the lookout for someone who's laser-focused
on growth, someone with a track record of increasing page and
channel metrics against targets. We want a true dynamo, a go-getter
who's constantly curious and ready to take our digital network to
new heights.RESPONSIBILITIESDIGITAL CHANNEL STRATEGY, PROGRAMMING,
LAUNCH & ONGOING MANAGEMENT & CURATIONForming Digital Strategy +
Planning ActivationsCreate holistic channel and content strategies
by tapping into your platform expertise and testing and learning
from new initiatives. These strategies will act as guiding
principals for the ongoing growth and development of the portfolio
of channels overseen by the role and will also be used as thought
leadership across the studio. This role will require a determined
focus on achieving growth across a portfolio of channels and pages
against goals and targets set in collaboration with team
leads.Audience Development + Content Curation From A Fan-First
ApproachUtilize in-house tools as well as audience data to make
title selections from Sony's deep catalog of IP while collaborating
with marketing and brand teams to support new release film and TV.
The curation of these titles will work strategically to amplify
marketing moments, celebrate holidays and cultural moments
globally, as well as deliver a desirable programming slate to
audiences on the channels/pages.You will then take the titles
curated to build out channel programming strategies that add to the
longevity of the portfolio and achieve growth. These strategies
will be well thought through and developed with the fan in mind and
the prospect of finding new audiences.Distilling Social Media
Analytics and Providing Actionable InsightsDive into YouTube, Meta
and TikTok analytics to look deeply at the channel, video and
series level performance by using the repertoire of in-house and
external tools, as well as dashboards. You will draw
well-integrated conclusions and tell a cohesive story from insights
and analyses that help us understand the audience and fandom of our
IP and inform programming, marketing and sales efforts.Building
Presentations With Effective StorytellingForge ahead on new and
exciting opportunities within the business by building out decks
which will be presented to stakeholders across the studio with
well-visualized slides that explain complex ideas. The person in
this role will have dynamic presentation skills that inspires
buy-in from various stakeholders.Collaborating Cross Functionally
Across The Studio + VendorsWork directly with various teams across
the studio such as brand, digital marketing, legal, sales and
creative teams to align on key initiatives, dates, deliverables,
creative, and understand restrictions and usage guidelines. In
addition, this role will work with several vendor partners who
power the execution of the strategies set forth by the
role.QUALIFICATIONSBachelors degree3-5 years of social video
marketing experience, YouTube certification a plus but not
requiredCommercial Marketing experience required managing a P&L
or Marketing BudgetsExperience and interest in digital advertising
trends, new technologies and media industryExperience with content
curation on social media and video platforms, particularly YouTube,
Meta and TikTok preferredProficiency in distilling insights from
YouTube and Meta analytics, with some exposure to TikTok
analyticsProficiency in multi-stakeholder project
managementFamiliarity and comfort with using research
toolsFamiliarity with studio content distribution and marketing
workflows helpfulStrong attention to detail and organization
skillsStrong analytical, research and quantitative skillsStrong
communication, presentation, and storytelling skillsStrong ability
to develop relationships and work cross functionally across
partners and stakeholdersStrong initiative and the ability to work
well with others in a fast-paced, dynamic environmentA deep passion
for film, television, and media requiredSony Pictures Entertainment
is an equal opportunity employer. We evaluate qualified applicants
without regard to race, color, religion, sex, national origin,
disability, veteran status, age, sexual orientation, gender
identity, or other protected characteristics. To request an
accommodation for purposes of participating in the hiring process,
you may contact us at SPE Accommodation
Assistance@spe.sony.com.
Keywords: Sony Pictures Entertainment, Lancaster , FANDOM NETWORK PORTFOLIO MANAGER, Executive , Culver City, California
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