Digital Acquisition Manager
Company: VirtualVocations
Location: Irvine
Posted on: November 7, 2024
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Job Description:
A company is looking for a Manager, Digital Acquisition to drive
customer acquisition strategy across paid channels.
Key Responsibilities
Own the global display program, including strategy, execution,
optimization, and reporting
Support and drive the self-serve paid social and retargeting
programs across display and paid social channels
Analyze performance of initiatives and leverage insights to inform
new strategies across the marketing funnel
Required Qualifications
4+ years of hands-on experience in performance marketing campaigns
globally
B2D or B2B marketing experience, ideally in SaaS/Self-Serve, with
2+ years targeting a technical audience
Direct experience managing campaigns across Google display, Meta,
and LinkedIn
Experience working with digital agencies and managing vendor
relationships
Strong track record of achieving campaign goals and business
objectives
Keywords: VirtualVocations, Lancaster , Digital Acquisition Manager, Executive , Irvine, California
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